Effie Asia Pacific has announced the appointment of Nicole McMillan, Vice President FMCG Hong Kong and Group Marketing for DKSH, as the 2022 Awards Chairwoman.
An internationally renowned marketing executive, McMillan has almost two decades of experience in driving brands in regional and global roles with a focus on consumer goods.
Prior to joining DKSH in August 2020, she spent the previous 12 years in various senior roles in Mars, based in Australia, Hong Kong and Singapore.
No stranger to the APAC Effies, she was previously Head of Jury for the 2017 edition of the Awards. She is a sought-after keynote speaker, jury chair and finalist of the Telstra Business Woman of the Year Asia award.
In June 2020, she was honoured in Campaign Asia-Pacific’s Power List 2020 as one of the 50 most-influential and purposeful marketers. She is also a board member of The Marketing Society in Hong Kong and a member of the Australasian Advisory Board of the Ehrenburg Bass Institute for Marketing Science.
McMillan said, “I am absolutely thrilled to accept the position of APAC Effie Awards Chairwoman 2022. The Effies have established itself as the premier marketing industry awards through a legacy of celebrating brilliant work that delivers results against critical brand and business metrics. As we all know this is not an easy thing to do, so I look forward with great anticipation to working with my peers to best recognise some of APAC’s finest and brightest talent who have unlocked the key to the world’s most effective marketing campaigns.”
In its ninth edition, the APAC Effie Awards champions marketing effectiveness by honouring the region’s best-in-class campaigns. The call for entry for this award is now open, with entries being accepted till March 2022.