VMLY&R India appoints Publicis' Rajshekar Patil as Executive Creative Director

Brand and customer experience agency VMLY&R has appointed Rajshekar Patil as its Executive Creative Director. He will report to Mukund Olety- Chief Creative Officer of VMLY&R India.

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Patil’s last assignment was with Publicis Worldwide India as ECD. He brings in 18 years of work experience with him as an integrated advertising professional working at the intersection of creativity and tech. At Publicis Mumbai, he was heading Skoda Motors, Citi, Zee5 and Times Group. He has worked on TVC campaigns for Skoda Superb, Rapid and launched the Karoq, alongside campaigns for Citi and Zee Cafe.

Patil has been recognized with D&AD Impact, One Show, Cannes, Effies APAC, Spikes Tangrams, etc.  His previous stints were at BBDO India, Media Arts Lab (Apple’s agency), BBH India and Ogilvy & Mather.

He is the co-founder of a kid-tech start-up, built at a tech incubator in London, and Snap Counsellors, an award-winning teen helpline on Snapchat. He also helped launch Apple in India, contributing several pieces to the Grand Prix-winning shot on the iPhone campaign.

At VMLY&R, Rajshekar will oversee the creative capabilities of the agency, assist in campaign conceptualisation, and support the agency’s creative vision.

Patil said, “VMLY&R brings together a blend of creativity, technology, data and culture to create truly unique solutions for clients. Creativity here seeps into every facet of the agency and I look forward to working closely with Anil and Mukund to create some fantastic work.”

Olety said, “I am delighted that Rajshekar is joining us. He is a passionate, razor-sharp, creative thinker with a portfolio that speaks to his desire for genuine impact through his work. I welcome him wholeheartedly to the VMLY&R family and look forward to growing our creative reputation across the country.”

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