Telecom brand Vi collaborates with Hungama Music to offer music streaming service to users

Telecom brand Vi has launched its music offering on the Vi App in association with Hungama Music, with the aim to offer differentiated offerings to digital users through partnership with domain experts.

The brand’s music offering with Hungama was unveiled by the musician and composer duo – Salim Sulaiman- who also performed at the launch event.

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Under this partnership, Vi will offer 6 months premium subscription of Hungama Music at no extra cost to all its post-paid and pre-paid customers. As part of the offering, customers can listen to ad-free music in 20 languages across genres from Hungama’s library of songs, enjoy unlimited downloads, stream music video, latest Bollywood news, set caller tunes while listening to songs and also listen to podcasts.

Vi customers can also attend 52 Live digital concerts on the Vi app at a nominal cost.

Avneesh Khosla, CMO, Vi, said, “Vi strives constantly to enrich the lives of its consumers through its partnerships with brands that have experience and expertise in the field of entertainment, education, health and financial services. Vi is committed to work with partners across varied domains to provide unique and compelling digital offerings for its consumers with varied needs and preferences. In the near future we will continue to see more new initiatives being launched as this agenda gains scale and momentum.”

“Today I am pleased to announce our partnership with Hungama Music which will help fulfil our customers’ need for a comprehensive music streaming service. This association is in line with our strategy of helping our customers stay ahead with the best-in-class services through partnerships with domain experts. Our association with Hungama will allow Vi users to get access to a rich repository of diverse music, across genres and in their preferred language,” he added.

Neeraj Roy, Founder, Hungama Digital Media, said, “We are excited to be a part of Vi's 250+ million-strong customers’ musical journey. Our association with Vi has seen us introduce a first-of-its-kind Pay Per View service model in India’s exploding premium video on demand (PVOD) market, earlier this year. The partnership aligns with Hungama's aim to explore and develop innovative ways to entertain and engage audiences across the world. Our repertoire is consistently expanding to include a diverse, and rich line-up of multi-genre, multi-lingual content across audio, video, and gaming.”

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