Taboola has released data insights revealing the most read topics by Indian digital readers in 2021.
Data from Taboola Newsroom identifies topics and news categories which have seen an increase in page view traffic for the past eleven months.
This data comes from the network of news publishers Taboola works with in various regions in India.
It indicates the percentage of pageviews out of top topics on Taboola’s network.
There are endless headlines from news, entertainment, sports, health and fitness, technology, business, and finance publishers to read on the open web. To explore precisely which topics kept readers engaged this year and accumulated the most views across Taboola’s network, the company took a deep dive into 2021’s publisher data and insights.
Some of the key statistics for what caught the reader’s eye in India in 2021 in different beats are included in the list.
With new variants of Covid emerging in India, it comprised 59% of total general news reads.
Other general topics that had reader’s attention were Delhi and Police followed by Bengaluru generating a cumulative readership of 9% and 7% respectively. Parents read up on the amount of Covid cases in Bengaluru as a large number of children tested positive.
Health and Fitness:
People widely read about Covid, the side-effects the pandemic has had on mental and physical health, and vaccine related news. Covid and vaccination readership was at 47% of total views followed by content around Bengaluru and Covid at 26%.
Indian actor Kareena Kapoor welcoming her second child this year made up for 32% of views, followed by Akshay Kumar and Shah Rukh Khan (19%); and Aryan Khan and Shah Rukh Khan (14%).
The divorce of South Indian film stars Naga Chaitanya and Samantha Ruth Prabhu comprised 11% views, while that of Bollywood actor Aamir Khan and director Kiran Rao comprised 6% views respectively.
Indian Idol and Bigg Boss are the only two programmes that have found large views across the network and comprised 13% views respectively as all other views at large were based on personalities.
Sports news on World Cup and IPL garnered 46% and 30% of total views on sports.
Tokyo Olympics and Hockey garnered 11% views.