Rediffusion has announced the appointment of Swapan Seth as Executive Director effective December 7, 2021. Seth will be based in Rediffusion’s Gurgaon office.
As a national resource, he will oversee and mentor all of creative at the 48-year-old agency founded by Diwan Arun Nanda, Ajit Balakrishnan and Mohammed Khan. His mandate will include client outreach and business growth.
Prior to this, Seth co-founded Equus, a WPP company. He then founded This Content. His clients have included Max New York Life Insurance, Kingfisher Airlines, Apollo Tyres, Coca Cola, Deutsche Bank, Taj Group of Hotels, IndiGo, Hindustan Times, Tata Steel, Reliance Consumer Finance and American Express, to name a few. Seth is also a best-selling author and motivational speaker who has addressed top leadership at Accenture, Mindshare and Standard Chartered Bank.
Sandeep Goyal, Managing Director, Rediffusion, said, “We are delighted to welcome Swapan onboard. He is a rare talent and a highly respected creative leader. I have personally known him for nearly 35 years now since our early days together at HTA Delhi. His inspired thinking, his insatiable quest for knowledge, his undying curiosity and his always-young mind will help catalyse and grow our creative offering at Rediffusion”.
Seth said “Rediffusion is an agency with a great legacy and a rich reputation. It has been fiercely independent and impactful. The resurgence of Rediffusion is a meaningful moment in Indian advertising. Besides, Rediffusion has embraced cutting edge technologies and created business verticals hitherto unheard of in the business. To be a foot-soldier in this amazing army is utterly seductive. Besides, Rediffusion has some formidable people and brands all of which will make the journey extremely enjoyable and educative.”