Entertainment app MX Player has appointed actor-comedian Suresh Menon as the Content and Creative Head for MX Studios.
MX Studios is positioned as an enabler for brands to tell stories that not only appeals to the viewers, but also meets the business needs of advertisers. It offers brands an opportunity to engage with its diverse audience through storytelling and scripted formats that enable brands with fresh content solutions and tell stories with the launch of MX Studios.
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Suresh Menon brings his years of experience of working in the entertainment industry to this role and is someone who can understand brands, their ethos and their communication objectives while integrating them into engaging narratives.
Nikhil Gandhi, Chief Operating Officer, MX Media, said, “We are delighted to announce the launch of MX Studios that will curate and produce scripted narratives in an entertaining fashion and we’re excited to have Suresh Menon on board as the Content and Creative Head for MX Studios. Having demonstrated a history of working across different entertainment media as well as running his own content production business, we believe he is the perfect addition to the team at MX Studios.”
Menon said, “I have been a part of the media and entertainment fraternity for close to two decades and I’ve had a vast experience in scripting, ideating and storytelling across formats like theatre, television, films and web series. I am excited to bring these strengths to my new role as the Content and Creative Head for MX Studios.”
MX Studios’ recent project was the Visit Abu Dhabi travelogue with Vicky Kaushal. The actor had shared a sneak-peak of ‘Finding Vicky’ on his social media handle for the same.