Surbhi Allagh becomes Sociowash's new Business Head – Mumbai

Creative and digital agency Sociowash has named Surbhi Allagh as their new Business Head - Mumbai.

With more than half a decade’s worth of experience in the advertising industry and close to 4 years in the organisation, Allagh has a clear understanding of the advertising industry and Sociowash’s culture that needs to be built in Mumbai. She has worked in multiple profiles ranging from programming executive to brand stylist before joining Sociowash.

At Sociowash, she was hired as a Creative Lead and was soon promoted as the its Creative Director. Allagh is also an instructor at the Sociowash Digital Agency and is currently helping build Sociowash Studios, a soon to be launched venture by the organisation.

Pranav Agarwal, Co-Founder of Sociowash, said, “Surbhi joined us in February 2018 as a Creative Lead. While working with a team of over 50 individuals, she has built a massive pipeline of future leaders. She then took up the challenge to set up Sociowash in Mumbai, having acquired and created a strong brand portfolio comprising names like P&G, Viacom18, UpGrad, Voot, Starbucks, Big Bazaar, Nykaa and more. We are excited and confident that Surbhi will lead Sociowash in Mumbai to greater heights.”

“I am really excited to take this leap with Sociowash. Over the last few years, we’ve established ourselves as one of the go-to creative digital agencies for brands across genres and the next few years would aim at setting up a strong team in place along with accelerated growth. While the pandemic years emphasized on the need to strengthen our teams and processes across the agency, the next years would aim at further scaling the business while continuing to add value,” she said.

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