The official broadcaster of the Vivo Pro Kabaddi League, Star India, has unveiled its campaign, #JoBhidegaWohBadhega, featuring former Indian cricket team Captain MS Dhoni.
The Vivo Pro Kabaddi League is making a return with Season 8, after a two-year hiatus, from December 22, 2021, on the Star Sports Network and Disney+ Hotstar.
The campaign film envisages diverse stories featuring the youth of today, who will not bow down to any sort of pain, pressure or bullying and overcome such staunch challenges with equal aplomb. An injured player braving the pain for his team, a young girl fighting against harassment from a group of boys or a junior resisting from being ragged by his seniors at a hostel are some of the stories featured in the film.
Sanjog Gupta, Head – Sports, Star and Disney India, said, “We are thrilled to bring back Vivo Pro Kabaddi League after a two-year hiatus. Kabaddi has a strong following among millions of fans who missed the sport during the pandemic and can now re-engage with #LePanga. The campaign celebrates the indomitable human spirit which has to overcome all kinds of challenges, big and small. We believe Kabaddi exemplifies this very spirit in its gameplay as the raider dares to enter the opposition team's half of the mat and takes on many defenders to triumph. Winning in life as in Kabaddi needs us to press forward with belief and take challenges head on. 'Jo Bhidega Woh Badhega' stands for this common truth."
"The action-packed sport requires quick thinking, situational awareness, swift moves and a daring attitude, which combined with Disney-Star's unrivalled and innovative coverage makes it a compelling watch,” he added.
Moving away from its previous caravan format, Season 8 will be held at a single venue in Bengaluru.