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Samsung India appoints new Marketing head for Consumer Electronics, among other key appointments for its businesses

Mohandeep Singh will be the new Head of Sales, Marketing and Operations for the Consumer Electronics business, while Aditya Babbar will lead the Product Marketing for the company’s Mobile business

Samsung India has announced key organisational and marketing changes to generate more synergies amongst its various businesses and to deliver an enriching and meaningful experience for consumers.

The company has appointed CH Choi as the new division leader for the Consumer Electronics business, while Jinsock Lee will be the division leader for the Network business.

Lee will be based in Mumbai. Jongbum Park will continue to be the division leader for the Mobile business.

Mohandeep Singh will be the new Head of Sales, Marketing and Operations for the Consumer Electronics business, while Raju Pullan will be the new Head of Sales and Retail for the Mobile business.

Aditya Babbar will lead the Product Marketing for the company’s Mobile business.

Three new teams are also being created to improve operational synergies and consumer experiences.

Moreover, Dipesh Shah, Managing Director of Samsung R&D Institute, Bengaluru, will also head a newly created India Customer Experience (ICX) and Business Strategy team to create multiple device experience for Indian consumers.

The new Direct-To-Customer team will be headed by Sumit Walia. He will also lead the Corporate Marketing team.

A new Enterprise Business team will be headed by Akash Saxenaa.

Asim Warsi will be pursuing a different professional path and in that, he will continue to be engaged with Samsung India.

These changes will help Samsung to continue to serve its consumers and partners in India and achieve their vision of powering Digital India.

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