Radio City has come up with a new regional show ‘Aapni Bhasha Aapno Swag’ to promote Rajasthani music and celebrate regional pride.
Introducing contemporary Rajasthani music in playlists across Rajasthan, the show aims to popularize regional content on radio, across its five stations in the state.
The property features the playlists of Top 16 artists/influencers/singers every day during the drive time show. All the artistes are top singers and YouTube stars of Rajasthan.
The show is a big hit across all five Radio City stations in the region. Some of the artistes in Rajasthan associated with the campaign are, Akanksha Sharma, Rajnigandha Shekhawat, Rapperiya Baalam, Mame Khan and Lakshay Raj Singh Mewar.
Kartik Kalla, Chief Creative Officer, Radio City, said, “Rajasthan has a grand and glorious culture, and even more glorious music traditions. Our latest show is yet another medium to bring our listeners together to celebrate local talent and music in a brand-new way. We have today become the most preferred music destination in the country owing to our thoughtful offerings and local appeal, and ‘Aapni Bhasha Aapno Swag’ is an extension of the same. We are positive that the new property will help listeners all across Rajasthan connect more than ever to their roots, and popularize the soulful and talented contemporary artists in the region.”