Radio City and music, audio-streaming platform JioSaavn have come together to launch a new weekly drive time show - ‘Nach le’.
The show will be live across Radio City in Mumbai, Delhi, Pune, Lucknow, Jaipur, and Ahmedabad, between 6-8 pm, every Saturday and will also be available on the Jio Saavn platform.
Watch the BuzzInContent Awards 2021 promo:
Over a period of 12 months, Radio City and JioSaavn are slated to launch four co-branded ‘Nach Le’ playlists per month exploring different sub genres and themes.
The show will also feature JioSaavn's weekly charts/top hero playlist reflecting trends from a large number of users.
Both platforms will extensively be promoting the partnership across both their social media handles to amplify outreach and awareness.
Radio City’s Chief Executive Officer, Ashit Kukian, said, “For us at Radio City, the priority has always been staying closely connected to our listeners, as India’s most loved radio channel. As two of India’s leading destinations for musical entertainment, we are excited to take musical innovation a step further through the association. As a pioneer in radio, Radio City was one of the first to adapt to the swiftly expanding digital medium, and we are positive that this strategic collaboration will help us amplify our digital reach, while popularizing a new age music streaming portal like Jio Saavn, among our humongous listener base.”
Meanwhile, as a part of its on-going #ReplayKiyaKya 2021 campaign, JioSaavn is now launching a limited time offer of 1 month subscription for Rs 1. The #ProLiyaKya offer was launched on December 15 and will be valid till December 31 for Jio users only.