Digital communication agency Hashtag Orange has appointed P Sridharan Iyer as its Chief Strategy Officer.
Prior to joining Hashtag Orange, Iyer's last stint was with Publicis, where he worked as EVP and Head of office. Over a journey spanning more than 25 years, he has led the execution of transformational brand strategy for a number of international and Indian brands.
An MBA in marketing from IBMR, Pune, Iyer has multiple agency experiences like Everest Advertising Private, TBWA Anthem, FCB Ulka, J Walter Thompson, Publicis Groupe.
He has been instrumental in creating immense brand wealth within a number of consumer categories for organizations.
Iyer said, “I'm looking forward to this journey, journey entailing sharing of learnings, old and new coming together to create inspiring stories"
Mukesh Vij, Founder, Hashtag Orange, said, "I am really excited to welcome Sridhar into the Hashtag Orange family. He has a proven record in managing large businesses and teams and his expertise helps us drive more value for our diverse portfolios of clients.”