ITC Charmis has announced Bollywood actor Kiara Advani as its brand ambassador.
The brand has come up with a new film with Advani in the lead as part of the new association.
The film communicates effectiveness and functional benefits of the Charmis face serum.
Charmis’ film is a take on the everyday hustle of a non-stop busy life and the need for a potent skincare format, Face Serum. Charmis Deep Radiance Face Serum introduces a practice with #Swish-Dab-Dab-Dab that highlights its light texture and quick absorption to keep skin glowing and radiant.
Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, said, “Our R&D team at ITC’s Life Sciences and Technology Centre leverages its deep research and world-class expertise in biosciences to introduce a range of Charmis Deep Radiance Serum. Charmis Deep Radiance Serum is an effective hydrating solution for skin radiance. Kiara brings with her the energy and vibrance that is synonymous with this new Charmis range, and we are glad to announce her as the new face of the brand.”
Advani said, “Skin care has always been very important to me. I’m happy to be a part of the Charmis family and I can’t wait to introduce all its modern face care offerings. When I think of Charmis, I think of vibrance and radiance and together we endeavour to bring exciting yet effective skincare for everyone”.