Zee TV is all set to introduce a devotional singing reality show - Swarn Swar Bharat, which will celebrate Indian values through a blend of insightful and relatable stories narrated in verse and devotional music cutting across all demographics.
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Produced by Fathom Pictures and Kailasa Entertainment, Swarn Swar Bharat is an attempt to contribute to Prime Minister’s noble initiative – ‘Azadi ka Amrit Mahotsav - the 75th anniversary of Indian Independence’ that endeavours to celebrate our rich cultural heritage across the world.
The show will have renowned poet Kumar Vishwas, and veteran singers – Padmashree Kailash Kher and Padmashree Suresh Wadkar as judges and they will be in-charge of evaluating the performances of the contestants. Actor Ravi Kishan will be seen as the host.
Kher said, “Swarn Swar Bharat is our humble contribution of celebration to the honourable Prime Minister's noble initiative of Azadi Ka Amrit Mahotsav, where he urges every Indian to come forth and celebrate our rich culture and all our accomplishments as a nation on the occasion of the 75th anniversary of Indian independence. We at Kailasa Entertainment are proud to be associated with Zee TV for this show which endeavours to take viewers back to their roots through the route of devotional music. Swarn Swar Bharat will not only give talented singers a platform to showcase their singing prowess, but also give them a chance to demonstrate their deep understanding of Indian culture and our values. I eagerly look forward to India’s rich devotional music finding a global audience through Zee TV's phenomenal reach in India and overseas.”
Wadkar said, “I am thrilled to be a part of Swarn Swar Bharat, a show that attempts to present our rich Indian culture to the whole world through the medium of soulful, devotional music. I am sure the refreshing songs and narratives from our roots will surely keep the audience hooked. It has been a joy to shoot with Kumar Vishwas and Kailash ji for the show.”
Kumar Vishwas further said, “As a poet, I feel the true essence of a devotional and patriotic song comes alive in the way a singer presents each word with the right balance of expressions and emotions which can only come from an innate understanding of our culture and this is the single-most critical aspect for a singer that helps them connect with the listener. On Swarn Swar Bharat, we are in search of a singer who combines the elements of sur, bhaav and saar. For viewers to appreciate the beauty of our devotional, spiritual and patriotic music, I will also be sharing rare anecdotes from our country's very-very rich and vivid ancient scriptures that are relevant.”
The show’s host, Kishan, also said, “I’ve been a part of several TV shows, but it is the first time I have got such a unique opportunity to host a singing reality show that centres around the devotional genre and attempts to take viewers back to their cultural roots. I am also making a return to hosting after a long time, which makes the opportunity even more exciting. I have the responsibility of not only holding the show together as a ‘sutradhar’ but also motivating the talent on the show. I truly believe Swarn Swar Bharat will be a show that will mesmerize one and all."