IDAM House of Brands, a collective of several D2C brands, has announced the expansion of its leadership team and management with the appointment of Saahil Nayar as Co-Founder and COO.
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At IDAM, he will be responsible for the group's portfolio brands expansions and strategy, growth, culture, and marketing. Prior to joining IDAM, Nayar was working with The Moms Co (The Good Glam Group) as the Vice-President, Business.
Nayar brings in over 13 years of experience across the fashion and beauty industry working across luxury international brands and homegrown brands including Versace, Roberto Cavalli, Ermenegildo Zegna, Revlon, Kama Ayurveda, The Moms Co, amidst others. He specialises in implementing 360-degree entry market strategies for brands and leading their expansions.
Aakash Anand, Founder and CEO, IDAM House Of Brands, said, “His highly organised way of studying, planning, and deep understanding of consumer behaviour coupled with his enthusiasm on the product is what will be an enabler in reaching greater heights and building synergies between us. I look forward to achieving many more milestones with him.”
Nayar said, “Our common will to build global homegrown brands and efficient businesses are what binds Aakash and me. I firmly believe that we as a duo of talent, team spirit, and smart work, can set and celebrate new milestones and scale IDAM House Of Brands to Rs 300 crore over the next two years.”
IDAM House Of Brands is capital-backed by Ananta, and is a collective of several D2C brand with Bella Vita Organic being its most outstanding brand across the portfolio.