Beauty and personal care unicorn Good Glamm Group has appointed Sukhleen Aneja as the CEO to head the brand’s business. As CEO, she will ensure strategic, financial and operational leadership for the brands and will work closely with CXO's, founders of new acquisitions together with the Group Founder - Darpan Sanghvi and Co-founders, Priyanka Gill and Naiyya Saggi.
Watch the BuzzInContent Awards 2021 promo:
In her new role she will be responsible for creating a strategic road map for leading digital first brands, integrating and scaling the recent acquisitions, and leveraging the digital ecosystem including content, creator and communities for creating a content to commerce powerhouse.
Aneja brings with her nearly two decades of FMCG and beauty experience, including that of her most recent role as the CMO for Reckitt’s Hygiene portfolio across South Asia. She has been a key player behind various award-winning campaigns for Reckitt, while remaining focused on delivering strong commercial results.
Prior to Reckitt, she had successfully managed diverse commercial teams delivering marketing ops and innovations for Reckitt Benckiser, Hindustan Unilever and L’Oréal Paris.
“I am thrilled to join Good Glamm Group at a time where the D2C revolution in India has just begun. Beauty and personal care remain highly underleveraged online and that’s where lies the opportunity for creating strong and powerful consumer first brands leveraging the unique digital and content ecosystem that the group has built,” Aneja said.
“We are extremely excited to have Sukhleen on board as we set our eyes on creating the biggest Digital Beauty Conglomerate from South Asia. She brings with her an immense wealth of experience in building strong beauty and personal care brands combined with strong commercial acumen and consumer centricity. Sukhleen will be instrumental in defining the next phase of Good Glamm‘s evolution on building the house of Brands including the recent acquisitions like The Moms Co and St. Botanica,” Darpan Sanghvi, Group Founder and CEO, Good Glamm Group, said.