Former COO, Dentsu International, Media Service line and Group MD, Posterscope South Asia, Haresh Nayak has announced the launch of his new independent venture, Connect Network.
Headquartered in Mumbai, the agency will also have operations in Delhi, Bengaluru, Kolkata and Ahmedabad, and it also aims to spread globally in due course of time.
Connect Network will offer a diverse, comprehensive range of marketing solutions spanning brand advertising, brand experiences, corporate social responsibility (CSR), shoppers marketing, out of home, sports marketing, smart city solutions, and numerous speciality communication services to drive bottom-line results for clients.
Nayak said, "This is an independent network for all clients and agencies. Our ambition is also to make this a global network emerging out of India. With tech playing so much important role we are also attempting to connect AdTech with MarTech to make communication more action oriented and result driven. We will bring best talent, technology, commerce and experience as our core to service clients across.”
Nayak has 20+ years of experience directing businesses across OOH, celebrity and sports management, influencer marketing, shoppers marketing, smart city and CSR advisory. As a senior manager he launched Posterscope in 2008 for OOH, subsequently followed by other lines of business.
Over the years he has also driven multiple MarTech and AdTech initiatives across lines of business to see result driven outcomes across all lines and departments of business. Before Joining Dentsu International, he ran operations at Prime Outdoors & Aaren Initiative – now Rapport (IPG).