Flipkart has announced its partnership with Sony Entertainment’s upcoming business reality show - Shark Tank India. As part of this partnership, several Flipkart sellers will get to pitch their business ideas to the Sharks, giving them an opportunity to seek potential investments.
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Furthermore, many participants (entrepreneurs) of Shark Tank India will have their products featured on Flipkart that will provide them access to consumers across India.
Produced by StudioNEXT, Shark Tank India will premiere on December 20, and air every Monday to Friday at 9:00 pm on Sony Entertainment Television and SonyLIV.
Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, “Our partnership with Sony Entertainment’s Shark Tank India is another step towards our vision to encourage, build and nurture entrepreneurship in India. It gives us the opportunity to play a role in expediting ecosystem growth by giving these inherently talented entrepreneurs from different parts of the country a platform to grow their business. We believe that this partnership will be a catalyst to reviving the spirit of entrepreneurship, in our continued efforts to support ‘Start-up India’.”
Sandeep Mehrotra, Head – Ad Sales, Network Channels, Sony Pictures Networks India, said, “This is the first season of Shark Tank India, and we are delighted to partner with Flipkart. We are happy to have on board like-minded partners who are open to innovative solutions that help in driving their proposition further through the association. Shark Tank India is not just a platform but an opportunity that will help propel entrepreneurial mindset in the country to greater heights”.