DDB Mudra has elevated Iraj Fraz Batla to the position of Creative Head – North. In his new role, he will drive the creative output from the North office under the leadership of Rahul Mathew, Chief Creative Officer, DDB Mudra Group.
The move was carried out by DDB Mudra in order to strengthen its creative leadership structure. Prior to this, Batla served as Executive Creative Director – West for over 3 years in the company. During this time, he successfully led the creative mandate for brands like Kwality Walls Kids, Meesho, Cars24, and Protinex.
In a career spanning over 18 years, Batla has worked with multiple creative agencies including Scarecrow M&C Saatchi, Y&R Dubai, JWT, Lowe Lintas, among others. He brings in a wealth of knowledge from his experience of working with 35+ Indian and international brands. His work has won several accolades at Spikes Asia, Adfest, Kyoorius, Effies and Goafest.
Mathew said, “As we grow our creative ambition and reputation, it’s critical for us to have leaders who possess the same vision and standards across the group. Having worked with us at our hugely celebrated West office for 3 years, Fraz is just the person to carry forward our torch for creative excellence. His blend of creativity and resilience will surely help us reach our creative potential in North and touch even greater heights as a Group.”
Batla said, “DDB Mudra’s North office is producing strong advertising and is headed in the direction to be the agency of the future. And I’m lucky to be part of this exciting phase. From here on, may the best work win.”