Online skill-based gaming platform Dangal Games has announced the launch of ‘Fantasy Kabaddi’ for gaming aficionados keeping the popularity of vivo Pro Kabaddi League in mind.
With the gaining popularity of Kabaddi, it aims to provide a platform for Fantasy Kabaddi fans that will present the essence of the physical sport in the virtual gaming arenas.
According to the Indian Gaming Federation Report, the online gaming industry is touching the $2.8 billion dollar mark by 2022 in India.
As a part of the latest initiative, Dangal Games will leverage the scope of performance marketing campaigns for acquiring users on the platform and plans to compete with other established players.
Varun Mahna, Founder and CEO of Dangal Games, said, “With the launch of Fantasy Kabaddi, we are constantly researching and innovating our platform for making tech-enabled gaming experience seamless. By drawing relevance and encouraging a competitive edge amongst the like-minded communities, our endeavour has been to provide a platform that not only entertains but is advanced enough for the physical sport lovers to engage with. Dangal Games has been reporting exponential growth year on year and have gained widened interest through meaningful connections with the users.
Ankit Anand, Business Head at Dangal Games, said, “We are aiming to reach 10 lakh+ user-base on Dangal Games through Fantasy Sports within a six-month period and 50 lakh+ overall user base in the next 12 months. Fantasy sports as an industry, I think, will continue to grow. Currently there are more than 100 active apps promoting fantasy gaming on their platforms and this is a reassurance of the gaining popularity of the segment amongst the tech-savvy generation.”
The eighth season of the vivo PKL marks the return of the league after a two-year hiatus.
The new season began on December 22, 2021, and for the very first time it is being played at a single venue, Sheraton Grand Bengaluru Whitefield Hotel and Convention Center.