With the aim to raise awareness and promote eco-friendly practices English news channel CNN-News18 has launched the #SOS campaign.
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Through the campaign, CNN-News18 will urge its viewers to take little steps towards sustainability in their daily lives. Through a multi-phase approach #SOS will aim to spotlight how small efforts at an individual level can stimulate a national impact.
It comes at a time when India has become the third-largest polluted country with 11 of the top 12 most polluted cities in the world, which calls for a massive drive to highlight the importance of sustainable practices.
The initiative will drive cognisance through discussions with renowned experts to understand how they have adopted sustainable practices and are contributing to a better tomorrow. The channel has also roped in personalities such as Priyanka Chaturvedi and Vani Murthy who will share their messages on sustainable practices to further strengthen the campaign.
Smriti Mehra, CEO - Business News, Network18, said, “Based on the ethos of ‘on your side’, the campaign aims at apprising the viewers of viable practices they can adopt to achieve sustainability. To ensure that we reach to as many as possible, we have curated special on-air segments and have also leveraged social media platforms. We have been raising awareness by launching well-researched campaigns such as #NoRumourInHumour, #ExtraOrdinaryAmongUs etc, encouraging viewers to follow responsible practices. On the same lines, #SOS intends to drive a change in mindset and propel best practices to conserve our nature.”
Adding to the campaign, the channel will also highlight issues from all walks such as marine degradation, air pollution, deforestation etc.