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American watches brand Esprit ropes in actor Ananya Panday as brand ambassador

Esprit’s India partner AP Group is all set to reconstruct the brand in the market

The American watches brand Esprit has appointed Bollywood actor Ananya Panday as its celebrity brand ambassador.

Esprit’s India partner AP Group is all set to reconstruct the brand in the market with a big bang.

Announcing the association, the company said that the actor’s youthful and unstoppable persona, confident outlook, and positive vibes resonate completely with the brand and make her an obvious choice. 

AP Group looks to pursue an aggressive expansion plan for Esprit watches in India and the brand is eyeing to regain the market share in the watch category.

Founder and CEO of Time Management Services (TMS), the official licensee of Esprit Watches-Marco Sieber, said, “Since 1968 Esprit as a brand has come a long way. In the last 50 years, the brand has maintained the image of being the most transparent fashion brand in the world, connecting with the customers through positivity, innovation, and sustainability. Indian market is very important to us as we do see that customers are always looking for new designs and trends. We are ready to bedazzle Indian customers with a specially crafted range of watches just for them. Ananya Panday being a youth icon is the right choice to bring on board to re-create the connect of Esprit with Indian youth.”

AP Group Managing Director, Hamza Patel, said, “We have noticed that the Indian customer buying behaviour is not as it was a decade back. Indian customers are always looking for new trends and designs, but now they are also looking for brands with which they can connect on a much deeper level. So, to build trust and a bond of familiarity with Esprit Watches, we chose Ananya Panday to endorse Esprit Watches. Ananya is perfect to promote Esprit Watches as she is just not a celebrity, but a successful young woman, who connects the millennial and Gen Z to the upcoming fashion trends through her style sense. She will be promoting our new collection of watches specially tailored as per the need of Indian customers and are priced attractively between Rs 8,000 – Rs 10,000.”

Talking about her association with Esprit, Panday said, “I am delighted to be part of the Esprit community, as its intricately designed watches are a style statement on their own. Esprit watches are not only sturdy and fashionable but are classy as well, which appeals to my design aesthetics.”

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