Actor Juhi Chawla becomes Hari Darshan's brand ambassador

Hari Darshan has announced actor Juhi Chawla will be its new brand ambassador as a part of its growth and communication strategy.

Chawla will soon be seen spearheading the new campaign focused on an all-new range of incense sticks from Hari Darshan.

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The AOC for Hari Darshan, Eggfirst Advertising, played a key role in ensuring this collaboration sees the light of the day. The agency identified the actor as the perfect brand ambassador, facilitated the association and conceptualised and executed the yet-to-be released 360-degree campaign featuring Chawla.

Chawla said, "Authenticity, originality and honesty are values that the brand has been built on and are values I identify with the most. I am absolutely honored and delighted to be associating with one of the most iconic companies - Hari Darshan."

Goldy Nagdev, Managing Director - Hari Darshan Sevashram, said, "An astute artist, star, beauty queen, professional, entrepreneur, mother and philanthropist... That's Juhi Chawla for you. We are thrilled to have Juhi Chawla as the brand ambassador for Hari Darshan. For over 50 years our brand Hari Darshan has stood for devotion, belief, positivity, wellness and bliss. We believe Juhi represents each of these values to perfection. With her on-board, we are confident of strengthening the company further especially when we are strongly focusing on expanding the brand."

Ravi Banka, Founder and Managing Director – Eggfirst, said, “Hari Darshan is a strong legacy brand that has won hearts across the country. Juhi Chawla perfectly matches the brand personality with its new brand promise of ‘Mehke Mann, Hoke Prasann’.”

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