Zee Media’s flagship channel Zee News has announced that it has become the first Indian news channel to create and enhance user engagement between mobile and TV during a live telecast of the news bulletin. The channel has collaborated with Megaphone TV for user engagement activity. Megaphone TV is a user engagement platform and globally works with channels like CNN, Fox, CBS and NBC. Through this technology, viewers can express their views in real-time.
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Anindya Khare, Marketing Head, Zee Media, said, “This new initiative from Zee News is in line with our philosophy of bringing innovation and engagement to our viewers for the past 26 years. We believe that new age technologies will make news-based platforms more inclusive for the audience who tend to gravitate more towards an interactive experience. Initiatives like this real time integration with the viewers enhance their whole viewing experience at par with their global counterparts.”
Gaurav Verma, Chief Revenue Officer, Cluster-1, Zee Media, commented, “We as a news network have always tried to understand our customers better which has helped us in delivering their message to the right set of audiences. Integrating Megaphone TV would be one more step towards increasing the viewers’ engagement with Zee news.”