GroupM India has restructured its media buying function- Central Trading Group (CTG).
Pratik Rathod who has been leading buying for Wavemaker has taken over the group-level role of National Broadcast Head, GroupM India. Rathod will help strengthen GroupM’s OneVoice priorities and strengthen media partnerships.
Muralidhar T will now be leading the buying function for the whole of Mindshare. The agency said that Murali’s strategic thinking and commercial acumen would help the overall agency further enhance the buying product and enable higher value to unlock for the clients.
K Srinivas Rao has taken over the Wavemaker buying mandate from Pratik Rathod. Rao has been leading the Mediacom buying function for the past few years. For MediaCom, Rao has built a strong integrated buying team and strengthened the overall buying products by adopting strong processes.
Rahul Satoskar, currently the region buying lead for Mindshare west, gets elevated to lead Mediacom buying nationally.
In a press statement, GroupM said, “With GroupM’s vision to constantly strive towards leveraging its expertise and delivering greater client value, this restructuring will bring new leadership with a fresh outlook and thought leadership to continue delivering client excellence.”
“This restructure is a part of evolving transformation for GroupM. We constantly recognise and invest in talent across functions for our team members who have helped evolve key areas like the media buying practice. The relentless commitment to delivering value to its client’s business is what truly defines team CTG, and I am privileged to lead a multi-dimensional team of leaders who are passionate about media and our client’s business. I am delighted to see these leaders grow and take on larger responsibilities in shaping the GroupM CTG transformational journey.” said Sidharth Parashar, President, Investments and Pricing, GroupM India.