Enormous bags brand Strategy and creative mandate of House of Abhinandan Lodha

Enormous has announced that it has bagged the brand and creative duties of The House of Abhinandan Lodha.

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The creative mandate entails strategy; positioning; brand identity; creative and design across mediums. The account will be serviced by the agency's Mumbai office.

By streamlining and digitalising the land ownership experience in India, the House of Abhinandan Lodha has democratised land acquisition. The simplicity of acquisition extends to the point where branded land may be purchased online. The buyer didn't have to leave their house and could register from the comfort of their own. The buyer can select from a variety of options in terms of size, view, and accessibility to facilities. The addition of branded land only adds to the appeal of the idea for anyone wishing to invest in real estate.

Kaustubh Manohar, Head Marketing, The House of Abhinandan Lodha, said, "We're thrilled to welcome Enormous Brands as our new creative partners. We want to leverage their expertise in new product category creation, especially in the tech domain. Their creative aptitude for understanding our consumer value proposition amazed us. We look forward to working with them on a long-term basis to strengthen our portfolio in the Indian market."

Ashish Khazanchi

Ashish Khazanchi, Managing Partner, Enormous, said, “The House of Abhinandan Lodha is reinventing not only the real estate category but also the way we think about land investment in India. We're excited to expand the brand's footprint in India and solidify its position as a market leader in the branded land sector. We are thrilled to be a part of this collaboration and look forward to working with the team to make it the most preferred land buying brand in India.”

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