D2C brand Plum appoints Abhishek Agrawal as Chief Business Officer

The beauty brand Plum has appointed Abhishek Agrawal as Chief Business Officer, Digital.

Agrawal has joined Plum with an experience of 15+ years across sales and marketing, category management, business planning, supply chain and network design, client and account management.

In his last stint, he was leading the e-commerce vertical for ITC across Foods, Personal Care and FMCG, covering 30 brands with over 1,000 SKUs. An alumnus of IIT Kanpur, he pursued Mechanical Engineering in 2006 followed by an MBA from ISB in 2013.

Shankar Prasad, CEO and Founder, Plum, said, “We're delighted to welcome Abhishek to Plum to lead our digital businesses, including our D2C vertical. Given the tremendously exciting growth path ahead, we look forward to leveraging Abhishek's expertise in business building and team leadership to build something we all can be proud of.”

Agrawal said, “I’m incredibly excited about this leap into the D2C beauty and personal care space. I look forward to bringing in my expertise and leveraging it to accelerate brand’s vision of establishing Plum as the most preferred clean beauty brand.”

Plum reaches over 225 towns and cities in India, through 850+ assisted outlets, and over 10,000 unassisted outlets - growing continuously. The company also recently announced the opening of its first ever exclusive offline store in Mumbai.

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