Blink Digital onboards Dia Kirpalani and Suraj Karvi to head Strategy and Media

Blink Digital has announced the appointment of Dia Kirpalani as VP, Head of Strategy and Suraj Karvi as VP, Head of Media. 

At Blink, Kirpalani will oversee the creative strategy vertical and Karvi will be leading the media vertical at the agency.

Kirpalani has over 15 years of experience working across finance, market research and advertising. She has previously been associated with WPP, Leo Burnett, Rediffusion and more. Kirpalani has worked across myriad sectors including FMCG, Retail, E-commerce, Fashion, Skincare, Personal Health, Beauty, Real Estate, Gaming, and Financial Services, including mutual funds, banking and insurance, across brands like Shoppers Stop, HSBC Bank, Sugarfree and more.

Karvi was until recently heading the media business for Marico and Atomberg Technologies at Madison Media. Prior to Madison, Karvi worked with GroupM and Starcom and has experience across sectors like FMCG, OTT, Jewellery, Watches, Pharma, Lifestyle Retail etc. He has also worked in the area of Business Strategy, Planning and Sales strategy during his stint with Viacom18 and NDTVMedia.

Rikki Aggarwal, Co-Founder and Chief Business Officer at Blink Digital, said, “As we chase bigger ambitions, it is key to ensure the growth of the company along with the best set of talents in-house to keep pace with the evolving industry. Their appointment is another validation of our commitment and leadership in the industry. We are thrilled to have them on board.”

Kirpalani commented, “I'm absolutely delighted to be joining the brilliant team at Blink Digital. My clear mandate is to bridge the gap between mainline and digital thinking that continues to exist in our industry and to ensure our clients get the benefit of a truly silo-less approach to their business problems. Under Dooj and Rikki's setup, we have a strategy team that is underpinned by mainline thinking and yet strongly supplemented with digital expertise. Blink has been built on balancing the cutting edge with the effective and I couldn't be more excited to jump in and get my hands dirty.”

“Digital has been the key area of growth within the media marketing world and will continue to be so; creating further excitement and opportunities for brands and the industry as a whole. I am delighted to join Blink and be part of its growth story. I look forward to working with the team that’s geared up for both business growth and delivering award-winning work hand in hand,” added Karvi.

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