Audible, an Amazon company which provides spoken-word entertainment, has announced the launch of two new ad films, featuring TV actors Nakuul Mehta and Rithvik Dhanjani.
The ads attempt to showcase the range of audio and spoken word content available on Audible. Conceptualized by Audible and executed by Media Monks, the ads will air on over 60 channels across genres.
The two actors have lent their voices to the two new, free-for-all Audible Originals available on Audible.in. One can listen to Rithvik on Buri Nazar, a seemingly light family drama with a supernatural twist, which also features Supriya Pathak and Sayani Gupta, and to Nakuul on ‘Mine and Yours (Season 2),’ a modern love triangle where he competes with Kubbra Sait’s character for attention from Sayani Gupta’s character.
Shailesh Sawlani, Country Head, Audible India, said, "We recently launched an all-you-can-listen Plus catalogue for our members featuring over 15,000 Audible Originals, audiobooks and podcasts across languages and genres. We also expanded our free selection to include hundreds of Audible Originals and several thousand podcasts; all this in addition to our always-expanding Premium Plus library, featuring over 200,000 titles. Our ad films showcase how we have something for everyone in our diverse slate, including titles featuring household names like Rithvik and Nakuul and other popular talent. We hope that the viewers enjoy our ad films, brought to life by these very talented and spirited actors."
Mehta said, “Working on these ad films for Audible with my friend, Rithvik, was just pure fun! I personally really enjoy the audio medium and love how our films capture this very real audio truth - that people with different personalities and choices can still find something to love and bond over on Audible! I recently narrated the second season of the Audible Original 'Mine and Yours' which is available absolutely free for everyone. I hope our audiences enjoy the ad films and our audio shows on Audible as much as we enjoyed making them.”
Dhanjani, said "I recently recorded an Audible Original show 'Buri Nazar' which truly helped me realize the power of audio. The entire process of working on the show was so exhilarating for me and the great response we have received makes the experience that much sweeter. With these latest ad films, I hope we showcase how effortless and entertaining listening to Audible can be, whenever and wherever you feel like. It was great fun to work with Nakuul on them; it didn't feel like we were shooting at all."
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