Zee Biskope introduces Navratri programming block

Rejoicing the spirit of womanhood this Navratri, Zee Biskope has announced a festive fiesta that adores a woman’s strength, beauty, kindness and much more through “Naari Ek Roop Anek”. The festival from October 7-14 will screen eight female-fronted Bhojpuri films in the 12 noon band. The curtain falls on Dussehra with the Zee Biskope Premiere of Bhojpuri Blockbuster Sabse Bada Mujrim on 15 Oct at 6 pm.

Speaking on this initiative, Samrat Ghosh, Cluster Head, East, Zee Entertainment, said, “The core philosophy of ZEE Biskope is to curate its content line-up that reverberates the topical essence of the region. With the pandemic environment getting better, advertisers are looking at deeper engagement and purposeful association for their brands. ZEE Biskope has been successful to provide the same through its topical, thematic and consumer centric initiatives on as well as off air. This is yet another opportunity that allows brands to target their audience through regular advertising to associations/ sponsorships to innovative integrations across various content offerings of the channel. Through the Navratri celebrations, we will continue to steer the same value-driven approach in serving our viewers.”

Amarpreet Singh Saini, Sr. Vice President – Bhojpuri Cluster, added, “The consumer today is seeking much deeper connect and excitement from his/her entertainment as the environment is more stressed than earlier. Thus, to satiate this need we are bringing more offerings that cushions their entertainment quotient and caters to their moods & sensibilities. As the festival demands, the content block will be a fitting tribute to our women audience who are a true and admirable epithet of devotion, courage and strength. I wish all our viewers a Happy & Safe Navratri.”

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