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Unicorn start-up Meesho partners with DViO Digital for high-decibel festive campaigns

DViO Digital will strategise, curate and amplify Meesho’s high-volume festive campaigns across digital platforms

DViO Digital, a creative-tech and digital-first marketing agency, which serves 30 global markets with its headquarters in India, has been onboarded as the digital creative and social media marketing partner for internet commerce platform Meesho to lead the high-decibel marketing campaigns for the festive season.

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This partnership will see DViO Digital strategise, curate and amplify Meesho’s high-volume festive campaigns across digital platforms. Recently, DViO Digital executed Meesho’s Maha Indian Shopping League. The media planning was dominated by regional social media channels such as Sharechat, regional digital publishers and sharply targeted campaigns on YouTube and Facebook.

Sowmya Iyer

Sowmya Iyer, Founder and CEO, DViO Digital, said, “For us at DViO Digital, three factors aligned well to create magic — our expertise in Indian languages, our proprietary Design for Action (DFA) creatives and our non-metro digital marketing with the most fitting choice of channels to lead the outreach. The consumer response has definitely been elating. It finally feels like democratisation of internet commerce is here! And we finally have the right content and channels to go beyond metros. We are excited to create and push boundaries on our next set of initiatives with Meesho.”

Lucky Saini

Lucky Saini, VP and Head of Brand Marketing, Meesho, said, “We are excited to have DViO Digital as our one-stop digital partner responsible for our entire campaign performance. DViO Digital seamlessly handles integration of digital first creative, media buying, influencer campaigns through a result-driven approach. The team’s understanding of our consumer segment is superb and together, we are driven to see the next set of activities unfold.”

He added, “We were thrilled to witness the success of our first branded flagship sale event. We are looking forward to continuing this momentum in the festive months of November and December as well.”

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