Ogilvy India has created a campaign for Luxor Writing Instruments’ Parker range of pens. This campaign comprises seven films catering to different occasions and based in various interesting settings.
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In today’s world, a pen is no less than a style statement. People have multiple pens to go along with different attire, just like a watch or a tie.
Everyone covets attention, appreciation and yearns to stand out in a crowd. A Parker Pen helps get you all of these. It’s a must-have accessory for any executive in the corporate world and an essential part of the corporate culture. It also has a show value that the aspiring consumer desires. The range of pens not only gives the owner an elegant choice to match his/her personality or occasion, but also a sense of pride in ownership.
Pooja Jain, MD, Luxor Writing Instruments, said, “Parker is a trustworthy name when it comes to pens. But now is the time to take this legacy forward and take it to the next level. We want Parker to be known as a power accessory and stand for style and aspiration. We want the brand to be seen as a beautiful hand-crafted masterpiece, one can rely on for performance. Parker is a brand for achievers, for the ones who want to be recognized and respected. Parker promises to be an ideal partner with unlimited potential.”
Sukesh Nayak, Chief Creative Officer, Ogilvy India, added, “When there is a Parker in your pocket, nothing else gets noticed, but the Parker pen. We have made a series of short films using various pen moments to launch this thought. We will be using digital and influencer engagement ideas to further build the positioning of how a Parker is perfect for power dressing that leaves an impression.”
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