Lemma, the digital out of home network, has announced free CMS (Content Management System) to DOOH screen owners globally. Although the solution has always been offered for free, an official announcement is being issued to aid those media owners who are still using other paid CMS solutions.
In a press statement, Lemma wrote, “In the wake of the pandemic Lemma aims to connect DOOH screens to mainstream digital by extending a standard programmatic compatible CMS platform at no cost, invariably converting DOOH screens to self-sustaining systems, generating profits through inventory monetization. In other words, converting cost centres into profit centres.”
It provides multi-layered protection against illegal access, follows strict access control and global digital advertisement standards and is interoperable with global programmatic demand platforms. Additionally, Lemma CMS offers white label and customised solutions like the logo and brand name inclusion on the CMS, giving publishers the liberty to present it as their own while offering infrastructural flexibility to scale one’s business and generate revenue independently or trade their media openly through Lemma's programmatic platform.
Lemma’s CMS is built to handle remote content distribution across a single screen or a network of screens with a content review mechanism in place. It permits owners to both curate and negate content they find unsuitable for rendering, using either the web portal or the mobile application. The CMS has built-in content management features like scheduling different content for different screens, live data triggered content rendering like scores, weather, stock market updates, etc. splitting the screen into sections to run various content simultaneously and providing a detailed real time report for each screen for owners to analyze.
Gulab Patil, Founder and CEO Lemma, said, “As stakeholders of the OOH ecosystem we’ve always been of the opinion to empower screen owners with the very basics to start monetizing their screens and convert them into revenue generators. A step ahead in this direction during these trying times, we’ve decided to make a formal announcement to ensure the message reaches all screen owners who probably are still paying additional software costs which can be easily avoided.”
A point to note, even with Lemma CMS installed the screen owners will continue to retain 100% control of the screen, its content and all other factors that are important to them, whether they choose to monetise it or not.