RK Swamy Hansa has appointed Neeraj Sangani as Chief Executive Officer of its wholly-owned subsidiary Hansa Customer Equity. Sangani has been the COO since May 2020 and running the operations of the company for the past 16 months. He will be reporting to Group CEO Shekar Swamy and the Board of the company.
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The RK Swamy Hansa Group commenced Hansa Customer Equity as a start-up 13 years ago and has invested heavily in this technology-driven space. The company provides services in the Data Analytics, CRM and MarTech space.
Shekar Swamy said, “Neeraj joined the Group over two decades ago. He is well versed in our activities and culture. He grew up in the world of advertising and branding and has added valuable experience in Analytics and data-driven Customer Engagement programs. He will be a great partner to our clients and our people, and drive the company to the next level.”
Sangani is an Alumni of UCLA Anderson School of Management and a keen proponent of Behavioural Economics. He has completed his professional certifications from the Institute of Data & Marketing, London and the Rotman School of Management, Toronto. He runs www.cxmlab.com, a blog on tech, data and analytics.
“It is an honour to lead this exciting company with a great portfolio of clients,” said Sangani. “I look forward to working closely with the Group, and consolidating our leadership position in the market.”
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