GroupM India appoints Ritika Taneja as Head of E-commerce

GroupM India has announced the appointment of Ritika Taneja as Head of E-commerce.

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In this role, Taneja will be leading the e-commerce product offerings to clients and will also be responsible for co-creating the e-commerce vision and strategy charter for GroupM India.

Taneja comes with a diverse experience in the e-commerce and offline retail space. As a digital business leader, she has experience in engaging with consumer tech companies.

Atique Kazi

Atique Kazi, President - Data, Performance and Digital Products, GroupM India, said, “There is a growing importance of strengthening e-commerce practices for brands in today’s digital economy and e-commerce has transformed the ways in which businesses are done in India. Ritika’s appointment is a part of our continued investment in talent, especially in areas of enormous growth opportunities, like e-commerce. With the kind of extensive knowledge in this vertical that Ritika brings to the table, I am certain that we will continue to make the e-commerce practice a GroupM differentiator for our clients and brands.”

In her career spanning over 17 years, Taneja has spent a large part working in the online and offline retail space. Her experience also includes working on several international brands managing and growing their brand portfolios.

Taneja said, “I am ecstatic to be a part of the GroupM family. The e-commerce landscape is evolving massively and there is a need for brands to advance their e-commerce strategies with this changing landscape and consumer behaviour. GroupM provides a unique environment for leading the e-commerce sector that is transforming brands and helping drive new trends in the country. I look forward to closely working with the leadership and helping our clients on e-commerce opportunities by creating services and product offerings.”

Taneja will be based in Gurgaon and report to Atique Kazi, President - Data, Performance and Digital Products, GroupM India, and closely work with Toni Ruotanen, Head of E-commerce services GroupM APAC.

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