Diageo India collaborates with Louise Martin, Sneha Khanwalkar, for a Grain to Glass musical

Beverage alcohol company Diageo India has collaborated with master blender Louise Martin and music producer Sneha Khanwalkar for a Grain to Glass musical that pays an ode to the all-new Signature Whisky. The blend of nature and music, composed by Khanwalkar, speaks of the importance of being in harmony with oneself, each other, and the natural world.

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The new Signature Whisky’s premium offerings, crafted from natural ingredients by Master Blender Louise Martin for a unique whisky experience, is made for people who take pride in embracing their true self and making a mark for themselves.

To celebrate the launch, Khanwalkar has composed Signature’s MogoScape, a unique sonic identity to underline the brand’s promise of being ‘Crafted by Nature’ in the true sense. Sounds of nature have a direct therapeutic effect on us. The MogoScape is composed with acoustic sounds of nature, bringing in notes of authenticity and purity through every beat.

Martin, who brings decades of authentic Scottish blending craft to the table, is a whisky connoisseur by passion who has been the mastermind behind some of Diageo's most exclusive single malts globally. From hand-picking grains to personally overseeing the blending process, the magic of her craft shines through in every drop of the new Signature Whisky.

Deepika Warrier, Chief Marketing Officer, Diageo India, said, “With a vision to be the most authentic and progressive brand in India, Signature Whisky hopes to inspire people to reconnect with nature. The powerful yet soothing melody of the Signature musical logo, composed by Sneha Khanwalkar, brings a profound relaxing effect through its every note. Whisky connoisseurs seeking an authentic experience and product will resonate with this new offering’s bottle, packaging, and most importantly, the blend crafted by our Master Blender Louise Martin. The all-new Signature Whisky, crafted by nature's purest mineral water and select grains, is all about positivity and harmony."

Pallavi Chakravarti

Pallavi Chakravarti, Creative Head, West, DDB Mudra, said, “Signature is a whisky that’s unique in every way. Louise Martin, master blender, has poured her heart and soul into making this a hand-crafted one-of-a-kind offering. Signature is made from pure, natural ingredients. So, when it came to creating a 'Grain to Glass' video, we wanted it to be just as unique. We partnered with Sneha Khanwalkar, who designed music from natural elements, perfectly complementing the whisky-making process. Like the blend, the track is a treat for all your senses — a signature crafted by two maestros.”

The song can be downloaded:

https://bit.ly/3lTcvyz

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