CoinDCX brings in Bollywood's Ayushmann Khurrana as part of 'Future Yahi Hai' campaign

Crypto exchange CoinDCX has launched a mega drive to address key concerns surrounding crypto investments among the Indian audience. Coined as ‘Future Yahi Hai’, the campaign will see Bollywood actor Ayushmann Khurrana educate young Indians about crypto being ‘Simple and Safe’ to invest.

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The kick-off ad to be released during the festive season will feature the actor taking a humorous yet informative approach on crypto. The idea to bring on board a star like Khurrana comes into play to dismiss myths related to crypto.

On being part of the campaign for CoinDCX, Khurrana added, “I’m delighted to be associated with CoinDCX’s ‘Future Yahi Hai’ campaign which, in the truest sense, is an initiative to raise awareness about the rising asset class of crypto-based investments. I’m impressed with CoinDCX’s persistent endeavour to guide investors towards making educated and smart investments after thorough research.”

Ramalingam Subramanian, Head of Brand, Marketing and Communications, CoinDCX, said, “Ayushmann has always come across as being a friendly and credible personality who has a knack for connecting with both younger and older generations with his exemplary work. Our focus during this campaign will be to dispel the various myths surrounding crypto-based investing and breaking down the simple steps needed to enable anyone to start their crypto investment journey.  We are delighted with our association with Ayushmann and look forward to a great association with one of India’s most-loved celebrities.”

With its ‘Future Yahi Hai’ campaign, CoinDCX continues with its approach of adopting a simple but engaging narrative to connect with both seasoned and new investors by demystifying crypto for everyone while developing an understanding of crypto-enabled financial services.

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