CoinDCX, a crypto exchange, has announced that it has brought on board Amitabh Bachchan as its first-ever brand ambassador. Through this collaboration, CoinDCX wants to increase awareness around crypto and popularise crypto as an emerging asset class.
CoinDCX wants to ensure that crypto is accessible to everyone. Bachchan will be the face of the new campaign, which will focus on popularising crypto as an asset class. Indians have recently taken a liking to invest in crypto. However, there is a need for raising awareness on safe crypto investments. Through Bachchan, CoinDCX wants to convey that it is at the forefront when it comes to the safety of its users and being compliant with all the regulations. In addition, the brand aims to educate prospective users about the crypto space.
Sumit Gupta, Co-Founder and CEO, CoinDCX, said, “We are honoured to have Bachchan as our brand ambassador. Being a crypto investor himself and having launched his own NFT (non-fungible token) recently, Bachchan is well-versed with the crypto space. His knowledge will prove valuable in building trust and credibility amongst new users. We are certain that his association with CoinDCX will help bring greater visibility to the world of crypto and develop a strong brand recall for us."
With this campaign, CoinDCX aims to reach out to a wider audience and educate the masses about crypto as an asset class.