Bhojpuri movie channel Zee Biskope will launch a fresh season of its initiative ‘Kamariya Kare Hip Hop’ from September 18 on the occasion of National Dance Day. Encouraging viewers to rejoice in Bhojpuriyat with full gusto and revving up their spirits, the second season comes after a successful season 1, which received several industry awards and accolades at national and international levels.
Through this initiative, Zee Biskope seeks to enliven people and boost their spirits by letting go of all inhibitions and freely express themselves through dance while inviting others to join the fiesta. Taking this very thought forward, the channel celebrates Dance Day to bring everyone together in a shared moment of joy and happiness.
Kick-starting the Kamariya Kare Hip Hop contest, Zee Biskope developed an animation video with its 3D digital mascots Bhaiyaji and Gamchaji dancing to the jingle of Kamariya Kare Hip Hop. The duo will showcase simple Bhojpuriya steps in the most fun way! To participate, viewers would need to access the animation video on Zee Biskope's Instagram reel section and record a remix with Bhaiyaji and Gamchaji. They must then share the video with #kamariyachallenge and tag as many friends as they can.
Winners will be determined on the basis of their video's virality, that is, the number of likes, comments, shares, views, and friends that they have tagged on their remix video. There are exciting prizes to be won at the end of the campaign. The winner gets Rs 1 lakh, the 1st runner-up gets Rs 50,000 and the 2nd runner-up gets Rs 25,000. But all is not lost for the participants. There are 15 smartphones to be won as special appreciation. Adding to fanfare, Zee Biskope will showcase all the 18 winning videos on their channel.
Samrat Ghosh, Cluster Head, East, Zee Entertainment Enterprises Limited (ZEEL), said, “In these times of uncertainty, entertainment has turned out to be a huge sigh of relief. It has provided a window of expression for viewers to showcase and stage their passions and uplift their emotional spirits. Kamariya Karen Hip Hop, our specially curated engagement drive, is a unique endeavour to cater to these aspirations of our audience. Given the monumental response last year and the novelty brought forward in the second season, this is expected to drive exceptional engagement serving as a great opportunity for advertisers to connect with their audience especially the youth.”
Amarpreet Singh Saini, Business Head, ZEE Biskope and Big Ganga, said, “Zee Biskope has been leading the game in differentiation by continually curating viewer experiences, beyond just movies. While exploring the popular remix feature on Facebook and Instagram with our animated and hyperlocal Bhaiyaji and Gamchaji will excite young viewers, the gratification of being featured on TV along with prizes in both cash and kind will motivate them to sample. It’s a unique way to engage with our viewers while capitalising on the strengths of both the mediums. The aim is to establish Zee Biskope as a Movie+ brand that brings category firsts on every occasion.”