Zed Black launches bambooless agarbatti, Manthan Dhoop Sticks on Ganesh Chaturthi, unveils campaign

MP-based Mysore Deep Perfumery House (MDPH) is moving ahead with a plethora of offerings in agarbatti and dhoop.  Zed Black, a leading player in agarbatti brands, brought the Zed Black Manthan Dhoop Sticks on Ganesh Chaturthi this year. The bambooless Dhoop variant is known across the country and North India predominantly. 

‘Manthan Dhoop Batti’ is an exclusive offering from the house of MDPH for consumers looking for bambooless dhoop sticks or dhoop batti.  The dhoop sticks are free from charcoal and comes with a smooth finish and can be your perfect partner for daily prayers.

Zed Black Manthan Dhoop Sticks have been launched in six traditional fragrances — Mogra, Guggal, Chandan, Gulab, Loban and Kasturi.  

Bollywood actor Hrithik Roshan is the face of Zed Black Manthan Dhoop Sticks and Dhoopbatti, which are made from a gentle blend of essential oils and all natural ingredients.  He is also the face for Zed Black Manthan Sambrani Cups, which are a powerful source of aromatic and positive energy infused with pure Sambrani. Igniting just one cup gives a feeling of a pious mini-hawan at home every day.

Ankit Agrawal, Director, Mysore Deep Perfumery House (Zed Black), said, “We have created the dhoop sticks for the evolving consumer who needs positive vibrations.  Manthan Dhoop Sticks can be commonly used for your daily puja ritual, aromatherapy and home fragrance or meditation. Our dhoop (bambooless) sticks range is handcrafted with purest, organic herbs and dipped in natural essential oils."

These natural fragrance, bambooless sticks makes the environment free from negative energy. Zed Black Manthan Sticks are specifically designed for providing enthralling aroma that can soothe the environment, boost positive energy, raise your spirits and revive confidence, optimism and cheerfulness. 

The TVC shows Roshan urging masses to believe in the deeper connection with oneself through the catchphrase Manthan Zaroori Hai. 

“Agarbatti consumption increases by about 40-50 per cent during the festive season, as this is the time when the nation celebrates and prays together. We believe the demand will grow during this festival season also," said Anshul Agrawal, Director, MDPH.

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