Virat Kohli joins Hyperice as athlete-investor and new brand ambassador

Hyperice, a wellness brand specialising in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy, has announced cricketer Virat Kohli as a Hyperice athlete-investor and new brand ambassador.

Through the partnership, Kohli will work collaboratively with Hyperice to further accelerate the wellness category as it begins its expansion into India and continues its growth throughout the globe.

Kohli joins an unmatched list of elite global athlete-investors, including global football superstar Erling Haaland, four-time tennis Grand Slam champion Naomi Osaka, Super Bowl MVP Patrick Mahomes, NBA Star Ja Morant and PGA Tour champion Rickie Fowler.

Kohli said, “As athletes, the way we train and compete defines us. Hyperice has provided me with a suite of innovative products that have continuously helped me optimise my performance and recovery, so it was a no-brainer for me to join the team as both an investor and ambassador. Hyperice is on a mission to help people move better around the world, and I look forward to helping tell their story in my home country of India and beyond.”

“Virat is one of the most prolific cricketers around the world and we are honoured to have him join Team Hyperice,” said Jim Huether, CEO of Hyperice. “We are on a mission to help everyone move and live better, and Virat is key to helping us elevate the importance of both mental and physical wellness for all people — both on and off the field.”

Hyperice was founded in 2010 by Anthony Katz, who worked closely with numerous professional athletes and teams to kickstart a movement around performance recovery technology. What started as an ice and compression sleeve, has since evolved into numerous product lines and categories including its Hypervolt, Vyper, Venom and Normatec lines.

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