TVS Motor Company’s, 110cc motorcycle brand TVS StaR City+, has unveiled the new #DhoniAnthem 2.0 for the second phase of Indian Premier League 2021.
With the overwhelming response for #DhoniAnthem 1.0, TVS Motor Company was inspired to continue the tradition with another anthem this year. The new rendition pays tribute to the cricket legend, Mahendra Singh Dhoni, while creating anticipation around the IPL 2021 in Dubai, which began on September 19, 2021. The agency behind the campaign is Kinnect.
Dhoni has been proudly associated with TVS StaR City+ as a brand ambassador for the past 16 years. As Dhoni gears up for the second phase of the IPL 2021, his fans worldwide are excited to see him back on the field.
Cricket is a great unifier, and hence, the anthem aims to bind the fraternity together with love for the legend.
Ab #DhoniOnceMore bajega forever and more. TVS StaR city+ along with some of @msdhoni's biggest fans wish him and his men in yellow happy hunting for the remainder of IPL 2021 ???? #TVSStaRcityPlus #IPL2021 #WhistlePodu #Thala pic.twitter.com/y7lHBimLN7— TVS StaR city+ (@TVSStarCityPlus) September 19, 2021