TenderCuts strengthens its leadership team

Jathar is a seasoned marketing professional with over 20 years of experience in brand building and creating innovative marketing strategies across telecommunication, consumer durables, FMCG and retail sectors with an in-depth data-driven application. She has led customer and marketing strategies, brand, digital, content and CRM initiatives in multinationals across India, UK, and Asia Pacific regions.

Prior to TenderCuts, Jathar served in key roles at Wyndham Destinations (RCI), Dell Technologies, Metro Cash and Carry and Airtel. Her area of competence includes branding, marketing, communication, CRM, customer experience, and digital demand framework. She has worked extensively in the areas of direct marketing and Loyalty in London, UK.

Rakesh, a Chartered Accountant and Company Secretary comes to TenderCuts with over 12 years of experience across various functions of finance in consumer and retail space. He comes with rich knowledge and expertise in financial strategy and planning, accounting and audit, fund raise and investor relations. His deep understanding of the business brings rigour and will help in scaling the growth of the company to the next level.

Prior to joining TenderCuts, he has worked in Aditya Birla Group, Arvind Fashions and Medplus Pharma, where he has handled multiple roles, including driving profitability, setting up of new businesses and functional teams, business restructuring and investor management.