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HealthKart appoints Dentsu Webchutney as digital and social media partner for HK Vitals and bGreen

HK Vitals functions in the nutrition and supplements business. bGreen is a plant-based nutrition brand with products in both the performance nutrition and active wellness nutrition categories

Dentsu Webchutney has been appointed as the digital and social media partner for the HealthKart brands, HK Vitals and bGreen.

HealthKart is an online marketplace for health products. HK Vitals and bGreen are private label brands that operate in their own niches. While HK Vitals functions in the nutrition and supplements business, bGreen is a plant-based nutrition brand with products in both the performance nutrition and active wellness nutrition categories.

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Dentsu Webchutney began working with HealthKart on a project-basis, which later translated into the agency becoming its digital and social media partner.

Gautam Reghunath, CEO, Dentsu WebChutney, said, “HealthKart is a pioneer in the Indian nutrition and wellness space and one that is vertically integrated into a fragmented category. It is a brand that's constantly innovated through product excellence and delivering on consumer needs. There is so much evolution happening in the vitals and nutrition space and we are lucky to be partnering with HealthKart who is at the front of it all.”

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Kaustuv Paliwal, AVP, Brands, HK Vitals/HealthKart, added, “We are absolutely thrilled to be joining forces with Dentsu Webchutney. Partnering with them to lead our charter on digital marks the beginning of a journey that is filled with intent and backed by action.”

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