Gopa Menon joins Mindshare as Digital Head – South Asia

Mindshare India has announced the appointment of Gopa Menon as the Digital Head, South Asia.

Before this, Menon was COO at Dentsu’s digital agency Isobar.

In this role, Menon will be responsible for managing the agency’s full service digital offerings and help existing and new clients transform their digital processes, digital marketing strategies, brand building and ROI driven marketing outcomes.

Menon will be based in Gurgaon and will report to Amin Lakhani, Chief Operating Officer, Mindshare South Asia.

Menon comes with a rich and vast experience of close to 18 years in driving digital transformation for brands across the region.

Amin Lakhani

Amin Lakhani, Chief Operating Officer, Mindshare South Asia, said, “Gopa brings with him in depth knowledge and diverse digital expertise. We are confident that Gopa will play a pivotal role as we accompany our clients in elevating business outcomes through our unique addressable media stack.”

Menon said, “With the digital growth and evolution today, there are a lot of opportunities in store for brands to explore and accordingly revamp their digital tactics. I am incredibly thrilled & happy to be part of the Mindshare and the Purple family. It’s sort of a homecoming for me and as Mindshare now re-orientates its business around the pillars of “Acceleration”, “Outcomes” and Good growth, I am really looking forward to working with the teams here at Mindshare to shape the continued phase of growth and transformation for its clients.”

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