India Today Group has announced that its upcoming Hindi news channel Good News Today will go on air on September 5. The channel has been making headlines for quite some time and creating curiosity among netizens.
The group, in a press statement, said, “The channel recognises that the news doesn’t just have to mean bad news. And even in the presence of negative news stories, it is only when we focus on what is constructive- that we can move the needle of progress forward. It invites a sharp focus on solutions, and celebrates the narratives of the glass half full,” the group said.
Revealing further details of the channel, the group said, “Good News Today will showcase stories of hope, human triumph, innovation and inspiration from different walks of life, from different parts of India and the world. The news channel with an affirmative leaning rests on the motto of “acchi khabar, sacchi khabar”- true stories that foster goodwill and unite audiences in their higher purpose.”
“There is no way to change the daily news cycle, but Good News Today is committed to changing the perspectives around it, by infusing refreshing narratives that allow for a more holistic view of the world- khabar nahi badalte, nazar badalte hain! As India is in its 75th year of independence, the India Today Group considers it a duty and privilege to serve its citizens and to mirror their spirit, hope and determination. We welcome the new source of inspiration in GNT (Good News Today), especially after a challenging and difficult year owing to the pandemic,” the statement added.
Kalli Purie, Vice Chairperson, India Today Group, said, “I am delighted to introduce Good News Today into the lives of our viewers. Coming off a challenging year, the world needs to come together to unite in stories of human triumph. We all need a source of encouragement and the unique ability to see the good. This is a channel with a heart full of optimism and helps you tune into a Good News Wali Smile.”