D2C brand Plum strengthens leadership team

Plum, a vegan beauty brand, is strengthening its leadership team as it looks to deepen its omni-channel network across geographies, expand its product offering across newer segments and drive business transformation.

The company has announced the appointment of Shivani Behl as Chief Marketing Officer and Gaurav Sarda as Chief Financial Officer. The new appointees will work closely with Shankar Prasad, Founder and CEO, to further accelerate growth of brand Plum.

With over 150 SKUs, Plum has steadily built its customer base on both online and offline platforms. The brand reaches over 225 towns and cities in India, through 750+ assisted outlets, and over 10,000 unassisted outlets.

Behl brings with her 15+ years of diverse experience across sales and marketing and has worked on building iconic brands across retail, FMCD and beauty sectors. She has held leadership positions at Lakme Lever, Shoppers Stop and Reliance Brands. At Plum, she will be responsible for scaling growth across the levers of brand and marketing, partnerships, community culture and engagement, and product innovation.

On her appointment, Behl said, “It is an interesting juncture for D2C Beauty brands and Plum in particular. I am excited to take this opportunity to architect a brand-first approach to drive exponential growth at Plum. I believe Plum’s potential is unlimited, and look forward to working with the entire Plum team to build and accelerate the brand’s momentum in the months and years to come.”

The finance division of the company gets strengthened with the joining of Sarda. With rich experience of more than 14 years, he last served as Head, Manufacturing Commercial at Marico Limited. At Plum, Sarda will work closely with the rest of the senior leadership team to drive and grow the company’s financial and development strategy.

Sarda said, “The path ahead is an exciting one. As the company continues to scale, I look forward to leveraging my background to implement the next phase of operational excellence and further strengthen the strong financial foundation, aligning it to the rapid growth and enabling overall business excellence.”

Prasad said, “We are thrilled to welcome Shivani and Gaurav to our core leadership team as we embark on our next phase of growth. Both of them bring a wealth of experience and best practices from leading companies. Their values, skills, and expertise will complement the functional strength of our current top leadership team comprising CD Prabhakar (CBO, Retail) and Girish Kulkarni (Head of SCM & Technology). Together, we look forward to shaping the company into something we all can be proud of.”

Founded in 2013, Plum is a home-grown, 100% vegan, PETA certified, cruelty-free and non-toxic beauty brand with a strong portfolio in skincare, hair care, personal care and makeup.

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