Mattress brand Centuary Mattress is launching a marketing campaign ‘Choice of Champions’ across television and digital platforms featuring its MyPowerMatt mattresses and Orthopaedic mattresses.
The 30-day campaign, slated to run till the end of September, will target key markets, including Andhra Pradesh, Telangana, Odisha, Tamil Nadu, Kerala and Karnataka.
The campaign is designed around the unique features and superior peformance of flagship products such as the MyPowerMatt collection and the Ortho Active Mattress. The newly introduced MyPowerMatt range targets the active consumer who needs to bounce from a long and tiring day. These mattresses come with Advanced Spring Technology and contour-shaped foams that ensure optimum distribution of weight and temperature.
Similarly, the Ortho Active Mattress, a part of Centuary’s most successful Wellness Collection, delivers the promise of a great sleep experience with perfect back support and better posture.
Eyeing the need of the hour and the growing consumer demand, the brand has imbibed its mattresses with the unique anti-microbial feature that fights away unwanted microbes and ensure the safety and comfort of the entire family. In line with these attributes, the ad films will feature celebrated sports personality and brand ambassador of Centuary, Sania Mirza, who believes in the role of better sleep in leading an active and healthy lifestyle. Through the campaign, Sania will share her experience with various Centuary Mattress products, highlighting their multifarious advantages for healthy sleep and life.
Uttam Malani, Executive Director, Centuary Mattress, said, “We are thrilled to launch our latest campaign entitled ‘Choice of Champions’ with Sania Mirza, whose own story and ideals are aligned with our core values, creating an unmatched synergy that will boost our brand message across our target audience. We are creating films that are relatable and informative, with the intent to boost sleep awareness through our most-loved products. With our latest products MyPowerMatt Collection, Ortho Active Mattresses (Wellness Collection) and Centuary Protect – antimicrobial shield; we are transforming the sleep experience and sleep hygiene for our consumers, and believe that this campaign will help us maximise audience connect and sales.”