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Samsung partners with Alia Bhatt for its premium Galaxy Z Series foldable smartphones

Bhatt will be involved in a robust campaign that entails digital and outdoor activations

Smartphone brand Samsung has announced its partnership with actor Alia Bhatt for its premium Galaxy Z Series foldable smartphones.

Galaxy Z Fold3 5G and Galaxy Z Flip3 5G, Samsung's premium foldable smartphones, come with an array of more optimised foldable experiences allowing consumers to unfold newer experiences. Galaxy Z Fold3 and Galaxy Z Flip3 offer their users unique new ways to work, watch and play.

"We are happy to have partnered with Alia Bhatt for our foldable campaign in India. Galaxy Z Fold3 and Galaxy Z Flip3 are an amalgamation of style, premium looks, innovation and utility that promise a smooth smartphone experience for our young users. Alia’s immense popularity among young Gen Z and millennial consumers will help us deepen our bonds with them. Moreover, Alia's quality and depth of work resonates with Samsung's key values of openness and innovation,” said Sumit Walia, Senior Director, Samsung India.

Bhatt said, “I have done a small test run with Galaxy Z Fold3 and Galaxy Z Flip3 and I feel they live up to every promise that the brand has made. Samsung’s new foldable phones look sleek and come in interesting colour options. I love the camera and the large cover screen, and also the fact that these foldable phones are very compact and portable. As for technology, it is truly cutting edge at the same time very user friendly and easy to navigate through.”

Over the course of next few days, weeks and months, Bhatt will be involved in a robust campaign that entails digital and outdoor activations.

Meanwhile, Samsung announced that pre-bookings for Galaxy Z Fold3 and Galaxy Z Flip3 will open on August 24 in India. Samsung is committed to giving more consumers access to the unique foldable experience. That’s why Galaxy Z Fold3 and Galaxy Z Flip3 are being offered at attractive prices in India.

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