Rahul Vaidya has joined Rediffusion to head ‘Bombay 3’. With over 20 years in advertising, Vaidya is an experiential marketing and communication expert, is driven by entrepreneurship, and specialises in converting strategic inputs into tangible brand performance outcomes.
Vaidya started his career as Co-founder at Purple Focus, a full-service marketing and advertising firm serving clients across genres, categories and geographies.
Vaidya said, “I am happy to be at Rediffusion, one of India’s iconic advertising brands that created, nurtured and grown so many of the best brands in the country. I look forward to learning from both clients and peers, and bringing to the table my many years of varied experience for the benefit of my brands.”
Vaidya has, over the years, worked on Eicher Trucks and Buses, Bajaj Auto, Star TV Network, Tata Indicom, Tata Teleservices, Microsoft Lumia, Nokia Mobiles, Big Magic, Big FM, Dainik Bhaskar, Patrika, Naidunia, BSL Suitings, besides others.
Kalyani Srivastava, Executive Vice-President and Head Rediffusion Mumbai, at Rediffusion, said, “Rahul brings entrepreneurial energy to our Mumbai office. He has maturity and exposure across product categories, which we will leverage as an agency. Rahul is being assigned a large basket of brands, and we are confident that he will provide the necessary leadership to the team that works on them.”
Navonil Chatterjee, Joint President, Rediffusion, said, “Rahul will be a great resource in our dialogue with ‘Bharat’. He has had very good exposure to markets outside Metros, and his understanding of the aspirations and ambitions of consumers outside the big cities will be a big help to clients. I welcome him to Rediffusion.”
Vaidya was Founder President of the Indore Advertising Agencies Association, Member of Executive Council of the Indore Management Association and also the CII Young Indians – Indore Chapter.